Made Television Home

MADE IN BIRMINGHAM EXCEEDS 1 MILLION VIEWERS PER MONTH

Made in Birmingham, the new, dedicated television channel for the West Midlands, is reaching over 1 million viewers a month, following its launch across the region in November last year.

Release Date: 16th March 2017
Location: Birmingham.

The figures coincide with Made in Birmingham’s announcement that it will be launching a brand new show, hosted by original ELO drummer, Bev Bevan, called ‘Streets of Birmingham – Music’.

Bev Bevan will take a driving tour around the city, giving a running commentary on the sights, landmarks and unique musical heritage of the area. The new show will be aired each Sunday at 9pm from 26 March and follows the success of Made in Birmingham’s inaugural show, ‘Streets of Birmingham’.

Says Jamie Conway, CEO, Made Television,

‘These are a fantastic set of viewing figures. They support our conviction that providing authentic, locally focused programming is the right way to engage and entertain viewers and we’re thrilled to be bringing a new music show, fronted by drumming legend, Bev Bevan to viewers across the region for the first time.’

According to BARB*, the independent audience measurement company, Made in Birmingham reached 1,027,258 viewers during February, 2017. Made in Birmingham is also significantly ahead of other leading national broadcasters, including Sky Atlantic, Sky 2 and Universal during this period.

Other Made in Birmingham shows that are proving particularly popular to viewers in the West Midlands are The Lowdown, aired each weekday at 6.30 pm and 9.30 pm and Birmingham News, aired twice nightly each weekday at 6 pm and 9 pm.

Adds Conway,

‘We’re really encouraged by the enthusiastic welcome we’ve received in the West Midlands. Our interaction and engagement with viewers is vital as it helps us to provide programming that reflects the spirit of the region and to build a TV channel that supports and reflects the issues and passions of the local community.’